Sass & Bide Lingerie Launch

sass & bide has launched a lingerie line exclusively in Myer

sass & bide have extended their eponymous clothing line into a range of lingerie available exclusively at Myer.
Described by the brand as “an enigmatic journey” the line features “lash and mesh panels” and “unexpected cutouts and bold bindings” in an array of bold prints and colours.

In other words, it’s everything you’d expect from the always on-trend brand, made even more alluring by its choice of campaign star – Aussie model Jessica Hart.

Says designer Sarah-Jane Clarke of the line, “fronted by the free-spirited and stylish Jess Hart, the exclusive Myer collection really embodies the spirit of sass & bide. We hope the launch will excite Australian women (and their partners) this summer.”

With prices starting at $29.95 for briefs and $49.95 for bras, it seems the line will be a sheer winner in the lingerie stakes.

The sass & bide lingerie line is available now exclusively in Myer.

* Article featured in Marie Claire 15th August, 2012

 

 

 

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